MUMBAI — “Shivaay,” which is Ajay Devgn’s most ambitious project, has a new ace up its sleeve. The collaboration has been facilitated by Virgin EMI (UK) and Bottomline Media Pvt. Ltd., and is their first partnership with a Hindi film. The British pop-rock boy band, The Vamps, recently visited India and made a splash. And now they are collaborating with “Shivaay!”
Talking about the collaboration, Devgn says: “This is my first international collaboration on the musical front. Bradley Simpson, James McVey, Connor Ball and Tristan Evans — The Vamps — are immensely talented young boys. My daughter, Nysa, introduced me to the band, as I did not know how big they were!”
Tanaaz Bhatia, CEO of Bottomline Media Pvt Ltd, adds: “It’s our first collaboration with Hindi cinema, and The Vamps are thrilled and energized to be associated with their first project here. It’s been a great association with Ajay Devgn Films, and they are very excited to collaborate with the Indian mega-star Ajay Devgn.”
The Vamps are jamming in Mumbai with music director Mithoon, who is doing the score for the film scheduled to release in Diwali.
Interestingly, Mithoon has recorded “Shivaay”s’ title song, “Bolo Har Har Har,” after sitting on its making for over a year (!!!!!). Its video, released Sept. 11, has been shot in a city studio with snow being recreated — Devgn plays a mountaineer in the film. The haunting song has EDM and world music elements, and is sung by Mithoon with Sukhwinder Singh, Mohit Chauhan, Badshah and Megha Sriram Dalton.
Watch the "Shivaay" title track:
Watch a sneak peek of Ajay Devgn’s collaboration with The Vamps: