MUMBAI—Barely had Anushka Sharma’s designer fashion line NUSH been launched that it landed in a controversy. Sharma joined a long line of celebrities who have their own clothing brands, beginning with Salman Khan’s Being Human. However, Sharma was accused of ripping off designs from Chinese online retailers for her clothing line.
Sharma has mentioned that she spent a lot of time brainstorming on the designs and even claimed that their brainstorming sessions would go up to nine hours at times. During the launch event, she reiterated that she used to spend so much time working on the designs that her mother had to remind her to eat. She said that although the clothes are not designed by her, she has been involved with every minor detail of the items on offer.
Two bomber jackets, a trench coat, a parka and a pair of striped monochrome pants are especially mentioned in a report in “Mumbai Mirror.” The designs of these items seem to be copied from products of Chinese online retailers.
Pawan Agarwal, CMD, Suditi Industries, her partners, has issued the following media statement in this connection: “We have just got to know about the discrepancies in some designs of our brand NUSH and we are taking strict action about the same. Our process at Suditi Industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realized that some of our procured designs from the Chinese manufacturer were being available elsewhere too. This not only is a serious design and procurement process lapse from our team but also a breach of trust by the manufacturing company in China with us. We are taking serious actions, internally and externally, against this breach of faith.”
To further clarify the process of NUSH’s designing and procuring, Agarwal added, “A limited percentage of the collection was manufactured by our Chinese manufacturer. And we follow either of two processes with them: either we design a sample and get it manufactured by the vendor by giving them our design and sample, or we buy the design from the manufacturer exclusively for us and also get it produced by them.
“As we have realized now, a few of the designs that we bought from the manufacturer were further produced and sold on a Chinese website. This is a clear breach of business practice implemented by this manufacturer, and we are determined to take this up with our business agents.
“We would also like to mention that some of the designs highlighted just have commonalities with prevalent fashion trends and are not copies as mentioned. So we, along with our partner Ms. Anushka, are also ensuring that these specific designs are not put on the floor and will be discarded from our range. This, we believe, is the most necessary step. This is an extreme situation, and we have all hands on deck for this. We thank everyone for their patience and understanding towards our endeavor.
“We would also like to take this opportunity to mention and clarify that our business partner Ms. Anushka Sharma was never part of our designing and procuring process. She was only involved in advising us on the styles that could go on the floor based on her personal style and sensibility, for which she had dedicated a lot of her time and effort. We pride ourselves in partnering with someone known for her credibility, honesty and values she brings to the table as part of her imagery and more. We are committed to bringing the best of designs, at the best prices to the Indian consumers.”
This being the case, the NUSH collection will be in stores as per schedule from Oct. 12.