MUMBAI — Team “Baar Baar Dekho” is creating waves with some innovative marketing as they leave no stone unturned to do things differently. Breaking the usual practice of a trailer giving insight into the film, the makers and the cast of the movie indulged in a round table discussion on the film.

The discussion is led by co-producer Karan Johar extracting information and insights on the film from co-producers Ritesh Sidhwani, Farhan Akhtar, Katrina Kaif, Sidharth Malhotra and Nitya Mehra. This is the first time that the makers have reached out to viewers directly, giving insights about the film. This, incidentally, was a film that Johar wanted to direct at one time.

The filmmakers and the actors not only give an overview of the film’s content but also shared precious moments from the film sets. In sync with the uniqueness of the love story, the makers have already introduced their audience to the film by launching a re-created song, “Kala Chashma,” much before any trailer launch.

Malhotra took to Twitter Aug. 1 to unveil the film's motion poster and to announce that the trailer will come out Aug. 3.

The “Baar Baar Dekho Round Table” was launched exclusively on Flickbay prior to other platforms. The film will release Sept. 9.

Watch the “Baar Baar Dekho Round Table” video:

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