MUMBAI — It is rare that the personal traits of actors are showcased for audiences. However, when the script of a jewelry brand television commercial was being developed, the brand team decided to pick some things from Deepika Padukone’s real life.
In the meetings that they had over months with the superstar and her team to discuss the campaign for Tanishq, they witnessed Padukone’s relationships with her team in multiple incidents. Be it Padukone asking her designer to make one more outfit for her manager for a big event or pushing someone to take a break and eventually planning a holiday for them, the commercial’s team felt that this was the real Padukone that lot of people never knew.
The script thus shows the actress surprising her manager with a gesture that she is not expecting at all. The manager is always thinking about her and making sure that the actress’ days function smoothly, but her boss notices all that only too well.
Padukone had already thanked her for being there with her during her depression phase. She has also never shied away from giving credit to her stylist for her fashion appearances. The actress notes the efforts that her entire team puts in and does not miss a chance to say it aloud.
The brand team in their meetings saw this virtue and how Padukone shares her success with those who help her be who she is. So, they decided to take inspiration from her real life and molded the commercial accordingly.
Watch Padukone's Tanishq commercial: