MUMBAI — Prime Minister Narendra Modi, way back in 2014, said in a speech in Karnataka that fizzy cola manufacturers should put natural ingredients like fruit juice in their drinks. He expressed his government’s determination to shower technological help and benefits to farmers and even Adivasis to help them move forward and not face poverty even as they are feeding the nation. He also said that, if well-packaged and with attention to quality, Indian products like curry and even natural drinks and more would be devoured by the world.
Based on this, journalist and filmmaker Priyanka Raina has made one-minute-and-15-second short film titled “Cold Drinks Injurious to Health,” and it has gotten a clean censor certificate despite showing a Thums Up (a popular cola) bottle and mentioning the names of specific cold drinks. It advocates for water as the best thirst-quencher, and suggests fruit juices, lassi, buttermilk and other natural substitutes for chemical-ridden colas to quench thirst.
“When I showed them proof of our prime minister talking about the benefits of natural foods, I got a clean certificate,” preens Raina.
Watch Priyanka Raina's short film “Cold Drinks Injurious to Health”: