MUMBAI — Superstar Salman Khan has maintained the top spot on Forbes’ ‘India Celebrity 100’ list for the second consecutive year. The “Badshah” of Bollywood Shah Rukh Khan and India’s cricket captain Virat Kohli took the second and the third spots, respectively, with actress Priyanka Chopra named as the only female celebrity on the Top 10 list.
The 2017 Forbes’ 'India Celebrity 100’ list rankings are based on estimates of the entertainment-related earnings of the celebrities. The period under consideration is Oct. 1, 2016 to Sept. 30, 2017.
The methodology for calculating the ranking may have changed this year (to exclude the “fame” quotient), but the list’s top three names have remained constant.
51-year-old Khan grabbed the top spot for the second successive year despite the subdued box office performance of his film, “Tubelight.”
The actor earned Rs. 232.83 crore, backed by endorsements of several consumer-facing brands. In fact, his earnings constitute 8.67 percent of the total earnings — Rs. R 2,683 crore — of the top 100 celebrities for the year.
Shah Rukh Khan, with Rs. 170.5 crore, also retained his position at number two as did India’s cricket captain Virat Kohli, with Rs. 100.72 crore at third spot.
But although the top three held on to their ranks, their cumulative earnings declined by almost 20 percent, down to Rs. 504.05 crore compared to 2016’s total of Rs. 626.52 crore.
Joy Chakraborthy, CEO of Forbes India and president for revenue, TV18, said, “We are delighted to present yet another collector’s edition of Forbes India which will hit the stands soon. Over the years this list has established itself as the definitive benchmark of who’s making what in the entire entertainment world.”
“This year’s ‘Celebrity 100’ list is based on a revised methodology focusing on the celebrities’ earnings, thus reflecting in better representation and hence a well-rounded celebrity list of 100,” he said.
The revised methodology this year, focusing only on a celebrity’s earnings, has increased representation from the prolific south Indian film industry.
There are 13 actors from the southern film industry this year as against 11 in 2016. The number of Bollywood actors is down from 35 to 33, reducing their cumulative earnings by 13 percent from 2016.
Shuttler P.V. Sindhu (Rs. 57.25 crore) was the highest money gainer (in percentage terms), as her total earnings soared nearly 17 times, propelled by several brand endorsements following her 2016 Rio Olympics silver medal. There is one woman in the top 10, Priyanka Chopra (Rs. 68 crore), as she continued to make her mark internationally.
The overall earnings of the ‘Celebrity 100’ declined from Rs. 2,745 crore in 2016 to Rs. 2,683 crore this year.