MUMBAI — On Food Revolution Day, which falls on May 20, British celebrity chef Jamie Oliver along with Bollywood actress Jacqueline Fernandez, and "MasterChef India" host and judge Kunal Kapur will be calling for people around the world to sign up for the ‘Food Revolution.’
With the initiative, Oliver aims to get the attention of governments at the World Health Assembly meeting in Geneva May 23 to tackle the child nutrition crisis.
In a move that Oliver has called a “game-changer,” he and numerous other well-known personalities will take to Facebook Live May 20 for a seven-hour cooking marathon, read a statement.
The aim is to encourage people to join them in a full-scale, global food revolution — a major part of which will be giving people power to lobby their own governments to fight diet-related disease.
“This Food Revolution Day we are going to give governments that extra little nudge by running the longest-ever Facebook Live campaign, getting millions of people involved from all around the globe,” Oliver said. “The world is crying out for action, and there has never been a better time to make changes to save millions of lives.”
The “Roy” star also says it is great to be associated with a good cause.
“It’s particularly important to us here in India, because we are in the middle of a child nutrition crisis... If we are going to combat the nutrition crisis, we have to do it as one,” she said.
Supporting the food revolution in India, the Akshaya Patra Foundation will serve its two billionth meal in a school in Guwahati, Assam.
The partnership with Jamie Oliver’s Food Revolution is led by Akshaya Patra UK.
They will raise some points like helping to make 2016 a breakthrough year on child nutrition, and ensuring Indian leadership is present at the World Health Assembly meeting and at the UN General Assembly in September.
A press release adds: Oliver, along with other famous faces from across the globe, will broadcast a series of 30-minute shows throughout the day on Facebook Live. The live streaming will start in London before moving on to Australia, India, Tanzania, Kenya, Nigeria, Germany, the UK, Brazil, U.S., Netherlands and Canada, ultimately creating a seven-hour cooking marathon broadcast (including an "International Omelette Challenge") – all live!
“As a father myself, I understand the vital importance of good nutrition and a balanced diet to aid a child’s physical and mental development. I jumped at the chance to be involved in this worthwhile and unique initiative," Kapur said.
"It will be great to bounce off some of my cooking skills with Jacqueline and to demonstrate just how easy it is to cook nutritious meals,” Kapur added.
Fernandez and Kapur will cook live on Facebook at 3:30 p.m. IST May 20.