MUMBAI—Superstar Salman Khan will endorse Emami Groups edible oil brands.
He has joined forces with megastar Amitabh Bachchan for the groups's edible oil business. Emami has three brands in edible oil business - Emami Healthy & Tasty, Himani Best Choice, and Rasoi apart from Bake Magic, a fat specialty brand.
A new commercial starring Khan is expected to go on air soon. The TVC, produced by Opticus Inc, is conceptualized, written and directed by Nitesh Tiwari of "Dangal" fame.
Portraying the diverse gastronomical moods of India, Khan will be seen celebrating the great Indian foodie in the commercial.
"Salman Khan has a huge fan following which is evident from his slew of box office grossers like 'Sultan,' 'Kick,' 'Bajrangi Bhaijaan,' 'Dabangg' and 'Tiger Zinda Hai.' We felt he will be the right fit along with Big B to take our brands to a wider consumer base," Aditya Vardhan Agarwal, Director, Emami Group, said in a statement.
Emami brands are endorsed by celebrities like Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut and Shahid Kapoor.