Salman Khan

A new commercial starring Salman Khan is expected to go on air soon. The TVC, produced by Opticus Inc, is conceptualized, written and directed by Nitesh Tiwari of "Dangal" fame. (IANS photo)

MUMBAI—Superstar Salman Khan will endorse Emami Groups edible oil brands.

He has joined forces with megastar Amitabh Bachchan for the groups's edible oil business. Emami has three brands in edible oil business - Emami Healthy & Tasty, Himani Best Choice, and Rasoi apart from Bake Magic, a fat specialty brand.

A new commercial starring Khan is expected to go on air soon. The TVC, produced by Opticus Inc, is conceptualized, written and directed by Nitesh Tiwari of "Dangal" fame.

Portraying the diverse gastronomical moods of India, Khan will be seen celebrating the great Indian foodie in the commercial.

"Salman Khan has a huge fan following which is evident from his slew of box office grossers like 'Sultan,' 'Kick,' 'Bajrangi Bhaijaan,' 'Dabangg' and 'Tiger Zinda Hai.' We felt he will be the right fit along with Big B to take our brands to a wider consumer base," Aditya Vardhan Agarwal, Director, Emami Group, said in a statement.

Emami brands are endorsed by celebrities like Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut and Shahid Kapoor.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.