MUMBAI—Bollywood superstar Shah Rukh Khan has lend his voice for a short film by Mumbai-based social cause firm Samaaj Scope. The film is an effort to empower millions of rural women entrepreneurs from SEWA (Self Employed Women's Association), a trade union in Ahmedabad.
The indomitable women of SEWA are quintessential examples that great products are backed by even greater stories. Millions of rural women artisans own and run brand Hansiba and empower themselves through the enterprise. The short film captures the lives and livelihood of these incredibly talented and fiercely independent women, narrated by the inimitable Shah Rukh Khan.
Khan visited the SEWA centre in Ahmedabad last year and interacted with the artisan women to understand the business model and how it is creating systemic change in rural communities across the country.
Directed by Varun Lalwani, Produced By Samaaj Scope, the film also features an appearance by actors Zoa Morani and Padmini Kolhapure.
Watch the film here.