Sonam Kapoor

Sonam Kapoor, seen at the promotion of OPPO Mobiles in Mumbai Aug. 3, has been named the ambassador for the Jio MAMI 18th Mumbai Film Festival and Star India’s Word to Screen Market. (Manav Manglani photo)

MUMBAI — She has expressed excitement over representing an initiative where leading publishers and literary agents will meet with content creators. Bollywood actress Sonam Kapoor has been announced as the ambassador for the Jio MAMI 18th Mumbai Film Festival and Star India’s Word to Screen Market.

“I’m really excited to be associated with Word to Screen. I see immense promise in this initiative. It’s an interesting platform to showcase great content and see it manifesting into great entertainment,” Kapoor said in a statement.

Publisher and editor Arpita Das of Yoda Press, along with two jury members, will work in collaboration with publishing houses to curate over a dozen manuscripts, which will then be pitched to producers at the market. The event will be held Oct. 26.

“With Word to Screen, we are trying to create a platform via which content creators in India can access the best in books that can be turned into narratives for other media — narratives, both fiction and non-fiction that have the feel of watershed moments and epiphanies,” Das said.

Commenting on the initiative, Anupama Chopra, festival director of Jio MAMI with Star, said: “We are excited to introduce the Word to Screen Market at MAMI this year. The foundation of world class cinema has always been a powerful narrative. The market will create a platform for great narratives to find their way to screens.”

The film festival will take place from Oct. 20-27 here.

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