MUMBAI — “Bajrangi Bhaijaan” is on the verge of crossing the footfalls of “PK.” It has fallen short in terms of benchmarks, such as net gross, and the distributor’s share will be a little short, but it is certain to surpass “PK.”

This would make it the most watched film this decade and probably the second-most watched film this century, according to Box Office India.

The footfalls are not, unfortunately, that important to the industry as most people in the production and distribution sector would rather have more money by raising ticket rates than getting more audiences.

Both “PK” and “Bajrangi Bhaijaan” had raised ticket rates, but “PK” managed to hold them for a longer phase due to the Christmas-New Year week.

It is said that “Sholay” (1975) and “Gadar-Ek Prem Katha” (2001) are the most watched films of all time, higher than “Kismet” (1943), “Mother India” (1957), “Mughal-E-Azam” (1960),  “Bobby” (1973),  “Amar Akbar Anthony” (1977), “Hum Aapke Hain Koun!” (1993) and “Dilwale Dulhania Le Jayenge” (1995).

The popular site BollywoodHungama.com has given insight into how much money “Bajrangi Bhaijaan” has actually made and its profit. Here is the table they have given:

Costs:

1.    Cost Of Production Rs. 55 crore

2.    Cost of Marketing (Promotions, Advertisements etc.) Rs. 20 crore

Total cost (1+2) = Rs. 75 crore

Income:

1.    India Theatrical Box Office: Rs. 311.05 crore as of Aug. 11

2.    Distributor's share of recovery: Rs. 139.50 crore

3.    Approximate Overseas Theatrical Box Office: Rs. 167 crore as of Aug. 11

4.    Distributor’s share of recovery: Rs. 83 crore

5.    Approximate Home Video, Music, Digital & Ancillary Rights: Rs. 15 crore

6.    Satellite Rights: Rs. 50 crore

Total Recoveries: (2+4+5+6) = Rs. 287.50 crore and counting as film is still running.

Profit as of now: Rs. 287.50 crore minus Rs. 75 crore = Rs. 212.50 crore

Return of Investment: Rs. 212.50 crore divided by Rs. 75 crore = 283.33 percent

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