MUMBAI—Ekta Kapoor has pioneered varied platforms. While she is gearing up for a film release, she is also delivering content to OTT viewers and TV audience simultaneously.
Kapoor, who is currently gearing up for her film “Veerey Di Wedding,” shared her thoughts, saying, “I am like an ostrich. I put the work out, and then I shut myself because people will say a lot of things. Now, we are moving towards its release, so we are all in the execution mode from putting out the promos, songs and new visuals.”
Talking about audience expectations, she does not feel any burden. “Actually, I believe you can’t start getting too tied up with success and failure. I have learnt from my failures, and I don’t get fascinated by success. After ‘Veerey…,’ I will move on to ‘Mental Hai Kya’ with Kangana Ranaut. So every time, I get into a new project, I don’t think of the previous one.”
Breaking stereotypes in the entertainment world, Kapoor carved a niche for her own, creating new content for the audience. She has known the pulse of her viewers very well and delivered time and again.
Living by her own terms, Kapoor shared, “My whole thing is, ‘Why limit ourselves?’ At any point of time, if we feel something will not work, then it’s like we are listening to rules that our industry forefathers set for us. Every day, we get exposed to fresh content, work in different mediums, and evolve more. We are becoming smarter and evolving every day, and so is the world, so why follow the old rules?”
She added, “Sometimes, I do feel that I am a bit too stretched for time. But I love my job. I get stressed only when I have to go to parties or sit for interviews. I am the happiest when I do creative work. My job is my party. I am getting a chance to live the life of three different creators on three different mediums. TV is all about family audience, and I am also busy with films, which are two different worlds. Plus, there is also my web series “Gandi Baat.” So I have an opportunity to explore my mind and learn so much from various people. Yes, multitasking is going to take a toll on you, and it does. But I think I am doing a fun job, and I should be very grateful.”
Hailed to be the “TRP Queen” and the pioneer of daily soap entertainment, Kapoor changed the face of Indian television. Her latest domain is the digital platform, wherein she has tailor-made content for the online audience. She has her own digital video-streaming service so that she brings in content for the younger generation who prefer watching content on their phones as opposed to television.