Vidya Balan

Vidya Balan at the unveiling of fashion designer Gaurang Shah’s summer collection in Mumbai Feb. 17. (Manav Manglani photo)

MUMBAI — Actress Vidya Balan, who has flaunted the six-yard wonder on international red carpet events, believes young Indian women should wear saris more often.

Balan unveiled the hand-loom sari collections of three designers: Gaurang Shah, Bappaditya of Bailou, and Mira Sagar of the brand Vaya. She was impressed with the mix of modern aesthetics with traditional weaves.

“Vaya, Bailou and Gaurang are fashion labels at the forefront of a unique movement that endorses a fashion aesthetic that inspires the young modern Indian woman to don the sari beyond those special occasions,” Balan said.

Talking about the new lines, she said: “Each sari is handcrafted using traditional Indian craftsmanship in tandem with a contemporary design philosophy that is inspired by life in the new millennium. Quirky, fun yet completely Indian, each piece is crafted with care and designed to appeal to the Indian woman of every age.”

Bappaditya works closely with weavers in Bengal to create experimental weaves such as a sequined Jamdani while keeping intact this art form’s unique heritage.

For Vaya, Sagar has lent her creativity to Maheshwari and Chanderi saris, while Shah is an award-winning textile designer and the name behind the label Gaurang.

Shah said, “The culmination of three unique labels is united by a common hand-woven thread showcasing their creations under a single roof and a unique amalgamation of unseen Indian heritage weaves.”

The exhibition is being held at Coomaraswamy Hall here.

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