LOS ANGELES — British rock band Coldplay’s music video for the single “Hymn for the Weekend,” which earlier sparked a row for its “stereotypical” portrayal of India, is now facing criticism for singer Beyonce Knowles’ cameo.
Shot in Mumbai, the video follows the band interacting with locals and being thrown colored powder, which is part of the Holi festival.
At one point, the locals watch Knowles through a cinema box and in a wide-screen theater. She sports two costumes in the film: one that shows her cleavage and the other showing her in a sari with intricate jewelry.
However, some people are offended that Knowles was wearing a traditional headscarf that’s supposed to represent a woman’s level of humility.
“The Coldplay video is beauty. It’s artistic and stunning. But Beyonce wearing ‘Indian style’ jewelry and clothes is not okay,” one user wrote on Twitter.
Another commented: “Yikes that video with Coldplay and Beyonce is so disappointing... why can’t they film without appropriating culture.”
One person also pointed out how Kapoor was only briefly featured in the video.
“My, Sonam looks adorable for the half-sec she’s in it for. But that ‘Hymn for the Weekend’ video is some fairly uninspired cultural appropriation,” a fan wrote.
Someone else wrote: “Expecting ‘Hymn for the Weekend’ to inspire further cultural appropriation. Maybe Kanye featuring Katy Perry with some English Morris dancers?”
“Hymn for the weekend” is the latest single from the band’s new album “A Head Full of Dreams.” The video of the much hyped song seems to be a leaf out of a book on India with Knowles as a glamorous Bollywood diva and Kapoor walking among ruins in ethnic attire.
It also gives a sneak-peak into Indian classical dance forms, and features Coldplay’s frontman Chris Martin enjoying touristy things — from exploring India with a ride in a ‘black and yellow’ taxi and even riding in a boat on a ghat to celebrating the festival of colors in Mumbai.