SAN LEANDRO, Calif. —Indo-Canadian YouTube sensation Lilly Singh, better known on the internet as Superwoman, is using her star status to try to end girl-on-girl hate. As part of her YouTube video series every Monday and Thursday, the 27-year-old video star launched a challenge Dec. 28 to the more than six million girls who regularly watch her channel, to end-girl-on-girl bullying.
“This holiday season I decided to use that reach and speak up against an issue I’d love to see go away, and that’s girl-on-girl hate,” Singh says in her latest video.
Singh has enlisted the help of “Pretty Little Liars” star Shay Mitchell and other famous fellow vloggers — all of whom feature in the 6:34 minute video — to tell women to stop putting each other down and start spreading the love.
“The sad reality is that girl-on-girl hate is such a big issue in schools, at work, or online, and it never made any sense to me because, as women, we know how awesome other women can be,” she says.
Singh encourages women to take part in the challenge by complimenting other women they support and admire on social media, using the hashtag #GirlLove.
“Honestly, I don't know who came up with this idea that it's cool to hate on other girls because it's not. Ladies, it's time to change the game and let it be known that what's really cool is complimenting other women,” says Singh. “Together we can show the world how lame girl-on-girl hate is, and how awesome it is to support one another and build women up.”
Along with encouraging female positivity, the campaign will donate all the money from the video to the Malala Fund, which helps young girls from all over the globe receive an education.
From supermodel Tyra Banks to actress Priyanka Chopra, Singh’s campaign is garnering a lot of celebrity support, but she says the hashtag #GirlLove challenge isn’t just for people in the public eye. “It’s for all our mothers, sisters, best friends, classmates and co-workers,” she said in an Instagram post.
Watch the video below to know more about how you can spread #GirlLove.