Beyoncé’s sixth studio album, “Lemonade,” aired on HBO April 23, generating a ton of buzz, as expected. But the Grammy-Award winning singer’s hotly anticipated hour-long visual special also attracted a lot of attention for an innocuous lyric in one of the songs on the album called “Sorry.” The line, “he better call Becky with the good hair,” seemed to allude to husband Jay Z’s “other woman.” Even though it sent her fans, popularly known as “Beyhive,” into a frenzy trying to figure out who that “Becky” was, she could have been anyone with good hair. But later that night “Becky” may have revealed herself.

Fanning the flames of the controversy, Indian American fashion designer Rachel Roy Instagrammed an interesting post with a snap of herself and her friend with the caption: “Good hair don’t care, but we will take good lighting, for selfies, or self truths, always. Live in the light #nodramaqueens.”

The now-deleted post led to intense speculation across social media as Beyoncé’s fans tried to connect the dots, especially her use of the word “good,” and used that as evidence to claim that Jay Z “cheated” on his wife with Roy. And then the Indian American celeb-favorite designer, whose clothes have adorned several high-profile women, including Michelle Obama, Mindy Kaling and Kate Hudson, fell victim to a seemingly unending barrage of vitriolic comments that were thrown at her by Beyoncé’s fans who assumed that she was the “other woman.”

And after she deleted the photo and made her Instagram private, Beyonce’s fans began to harass Roy’s teenage daughter, following which the designer targeted the fans with a post on Twitter April 24 that read: “I respect love, marriages, families and strength. What shouldn’t be tolerated by anyone, no matter what, is bullying, of any kind.”

Roy also attempted to address those “Becky with the good hair” rumors in a statement released exclusively to People, where the designer denied that she is the woman at the center of the Jay Z cheating rumors – which had been sparked by Beyoncé’s new album, “Lemonade.”

“I want to put the speculation and rumors to rest. My Instagram post was meant to be fun and lighthearted, it was misunderstood as something other than that,” she said. “There is no validity to the idea that the song references me personally. There is no truth to the rumors.”

Roy, 42, continued: “Consequently, online haters have targeted me and my daughters in a hurtful and scary manner, including physical threats. As a mother – and I know many mothers would agree – I feel that bullying in any form is harmful and unacceptable. I would hope that the media sees the real issue here – the issue of cyber bullying – and how it should not be tolerated by anyone.”

So why did the fans think the designer of Indian and Dutch descent seemed to allude to the Beyoncé lyric on Instagram? In order to understand this tangled web of relationships, one needs to go back in time.

According to various media reports, Roy, who began as an intern at the urban fashion line Rocawear – which was founded by Jay Z and Damon Dash in 1996 – eventually claimed the creative director spot at the firm. She and Dash also hit it off romantically and eventually got married in 2005, but divorced in 2009.

People reports that Roy may have been at the center of “elevator-gate,” referring to the 2014 Met Ball, where Beyoncé’s sister, Solange Knowles, attacked Jay Z in an elevator right in front of Beyoncé which was caught on security video. Many news outlets had then reported that Jay Z had something going on with Roy and was caught getting too close to the designer. Knowles reportedly yelled at Roy at the Met Gala after-party, according to an LA Times report, which further added that Solange’s confrontation with Roy prompted her elevator brawl with Jay Z.

Rumors continued to swirl around their alleged link-up with many reports citing that Roy, a good friend of Kim Kardashian, was also the reason why the power couple were a no-show at Kardashian’s wedding to Kanye West in 2014.

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