A competition fight series, “The Bruce Lee Project,” jointly produced by Bruce Lee’s daughter Shannon Lee’s production unit, Keanu Reeves’ Company Films, and Indian American media house 8K Miles Media Group, is all set to launch in India and the Middle East.
The series is presented by “So You Think You Know Kung Fu,” which is a joint venture comprised of Company Films, co-owned by Keanu Reeves and Stephen Hamel; Bruce Lee Entertainment, LLC, Shannon Lee’s production company; Benaroya Pictures and Metan Global Entertainment Group, alongside 8K Miles Media Group.
“Bruce Lee has a legacy of inspiration. It is exciting to see this legacy of inspiration have the opportunity to reach a new generation in ‘The Bruce Lee Project,’” Reeves said in a statement.
The deal marks the first international format deal for the series. 8K Miles Media Group will produce and distribute “The Bruce Lee Project” for five seasons in India, Pakistan, Nepal, Bangladesh, Sri Lanka, Dubai, Saudi Arabia and the United Arab Emirates.
Pre-production is set to start soon with the first season expected for release in 2018. The show will air in multiple Indian languages across the globe.
“We are very excited about this project. It fulfills a vision of our company by bridging the entertainment industry of South Asia with Hollywood,” said Suresh Venkatachari, founder and chairman of 8K Miles Media Group. “What better icon for this major step than a martial arts expert who successfully bridged the gap between East and West?”
The show seeks to search for “today’s men and women of action.” Featuring 12 hour-long episodes and a 90-minute finale, the competition series is looking for not just martial artists, but “true warriors who are physically accomplished, but more importantly, thoughtful and spiritual individuals who push themselves to achieve highest human potential.”
The goal of the series is not to discover the next Bruce Lee, but other “accomplished warriors of life.” Male and female martial artists will train together at the Bruce Lee Center, a state-of-the-art training facility.
The series will also feature mentors to guide the contestants on their journey. Inspired by Bruce Lee’s quotes, philosophies and affirmations, training drills and challenges will test the contestants’ limits to help them discover their limitless potential.
The president and COO (content and distribution division) for 8K Miles Media Group, Prashant Shah, according to a press release, was instrumental in developing the partnership. Shah, who will be producing the show, said, “At 8K Miles Media Group, we are producing content for the global audience with the objective to be the first South Asian media conglomerate entity to offer the best in media and entertainment.”
“When I originally came up with the idea, we were thinking of a fighting competition, but as we began to dig into the needs of the audience we found that there was a much broader and more interesting approach to this that allows us to appeal to a wider demographic and one that is seeking inspiration and positive messaging,” said Michael Benaroya.