MUMBAI—Owing to his fan-base in Punjab, a gym has installed Prabhas’ life-size poster in their premises. With the release of “Baahubali,” an unprecedented feat was witnessed when a southern star stirred hysteria in the north. Prabhas’ fandom in Punjab has this as the latest testimony of his fans there. Many fitness enthusiasts look up to him, so much so that a gym in Barnala, Punjab, has installed his life-size poster as motivation to fitness freaks during their workout sessions at the gym.
Jagseer Singh Shri, the gym owner, said, “Prabhas is the visual representation of a perfect frame: tall, dark and handsome. So much has been the impact of Prabhas’ “Bahubali” act that he is synonymous with strength. Cashing on his popularity and the admiration that fitness enthusiasts here in Barnala have for him, we decided to design our marketing campaign dedicated to Prabhas.”