Siddharth’s upcoming horror film is titled “The House Next Door” in Hindi, “Aval” in Tamil and “Gruham” in Telugu. The film releases on Nov. 3. (photo provided)

MUMBAI—Having worked together in Rakeysh Omprakash Mehra’s “Rang De Basanti” (2006), the actor is quite fond of superstar Aamir Khan’s acting prowess and his unique and interesting ways of promoting his films. The actor, who is eagerly awaiting the release of his forthcoming horror film, “The House Next Door,” also considers Khan as a perfectionist.

Not many are aware of the superstar’s trick to gauge audiences’ reaction before he goes ahead with his respective film that he’s working on. While Khan follows the audience-testing trick before every film’s release, Siddharth also decided to do the same for his horror film, of which he is also co-writer and co-producer. The film releases on Nov. 3.

Interestingly, the audience testing had the desired result. In fact, during the screening of his horror film, the scary scenes made the audience jerk back in their seats. The actor said, “Audience-testing is a fantastic process, and I saw it for the first time in my films in ‘Rang De Basanti.’ When we set out to make what we think is the best horror film this country has ever seen, we knew we would take advantage of testing. The results were incredible and helped us fine-tune the film. We’re going in with more confidence, and yes, the seats in theaters screening our film will need some help the next day! This is a really scary film. It will make you jump!”

“The House Next Door” is co-written and directed by Milind Rau. The film stars Andrea Jeremiah and Atul Kulkarni too. Shot simultaneously in three languages, the film is titled “The House Next Door” in Hindi, “Aval” in Tamil and “Gruham” in Telugu.

Incidentally, many veteran filmmakers would do such audience-testing for their films.


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