Ritvik Arora, Jannat Zubair and Gauri Pradhan are seen at the launch of Aap Ka Colors’ new show, “Tu Aashiquii.” (photo provided)

MUMBAI — “Love is unpredictable. Where on the one hand, it gives a person the power to create the perfect fairy-tale, on the other hand, it can destroy everything in its path. Love can liberate or it can perish.” Thus goes the blurb for the two new love stories on Aap Ka Colors.

Putting the spotlight on bolder and edgier content, Aap Ka Colors is presenting two extreme shades of love with its new dramas, “Tu Aashiquii,” and “Ishq Mein Marjawan.” Moving away from the conventional methods of storytelling, the shows will test all known boundaries and perceptions of love through the eyes of its protagonists.

While “Tu Aashiquii,” a musical saga driven by selfless love, features Ritvik Arora (as Ahaan) and Jannat Zubair (as Pankti) in the lead, “Ishq Mein Marjawan” is a deception-laden love story with actors Arjun Bijlani (as Deep) and Aalisha Panwar (as Aarohi) essaying central roles.

“Tu Aashiquii” is produced by Guroudev Bhalla Productions, while “Ishq Mein Marjawan” is produced by Beyond Dreams Entertainment. Both shows premiered back-to-back Sep. 20.

“As the early prime-time viewership is on the rise, we are reinventing the prime-time slot at 7 p.m. and 7:30 p.m. with two new, edgy and youthful love stories,” said Manisha Sharma, programming head of Aap Ka Colors. ‘Tu Aashiqui’ is a story wherein the female protagonist, Pankti, is a victim of her mother’s materialism, and Ahaan, our hero wants to save her against all odds. The other show, ‘Ishq Mein Marjawan,’ is a revenge drama with a big twist. The viewers will keep wondering who is the murderer — Deep or Arohi?”

She added. “We believe both these shows will add variety to our bouquet of offerings. The narrative of both shows is quite fast-paced and engaging, keeping the discerning viewers in mind.”

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