Zee's New Show

Left to right: Yesha Rughani, Rupa Divetia and Kripp Kapur Suri play the leads in Zee TV’s “Jeet Gayi Toh Piyaa Morre.” (photo provided)

MUMBAI—Zee TV’s “Jeet Gayi Toh Piyaa Morre” is set to premiere in the coming week.

A grandfather narrates a fairy-tale to a little girl, “A young girl was kidnapped by a beastly dragon. The girl was kept captive for 15 years until her knight in shining armor came by to slay the dragon, and set the princess free.” The young girl looked baffled and asked, “But why wait for 15 years? Had I been the princess, I would have tamed the dragon myself instead!”

Produced by Jay and Kinnari Mehtaa, Zee TV’s next offering is based on this premise as an Indian interpretation of “Beauty and the Beast” set against the backdrop of a long-standing family feud between the Chauhans and the Rajawats of Sujaangarh, a small town of Rajasthan. Despite the animosity between the families, fate takes an unfortunate turn, and the Chauhans are forced to get their daughter Devi married to Adhiraj, the youngest son of the Rajawats.

The show captures the journey of a Devi, who is not driven by the diktats of destiny but is determined to write her script and tame the beast of her life, rather than wait for a prince charming to rescue her. Armed with a firm resolve, she sets out to turn Adhiraj from a beast into the husband of her dreams.

Deepak Rajadhyaksha, deputy business head, Zee TV said, ‘Our association with Jay and Kinnari is almost two decades old, and together we have made some clutter-breaking content. The show will fortify our early prime time band. With strong characters essayed by some talented artists and a compelling narrative, we hope to see the show strike a chord with audiences.”

Kinnari and Jay of Jay Mehtaa Productions said, “This is not just an adaptation of but packs in a very strong message. In today’s times, we often see relationships and especially marriages crumbling. People talk about eternal love and love stories, but nobody has the patience to invest in a relationship and make it work. With the show, we want to reinstate the sanctity of marriage. It is a beacon of hope to couples out there that love stories just don’t happen, but one has to make them work.”

Krrip Kapur Suri plays Adhiraj, while Yesha Rughani will play Devi. Roopa Divatia will play the character of the vengeful Hira Maajisa, mother of Adhiraj.

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