MUMBAI—Zee TV’s and Balaji Productions’ newest fiction show “Kundali Bhagya,” a parallel universe that emerges from the world of Indian television’s top-rated primetime drama “Kumkum Bhagya,” narrates the story of Pragya’s two sisters Preeta and Shrishti, and has opened to a very promising viewership. The show has garnered the highest opening for a weekday fiction show not only in 2017 but also since 2016, second only to “Kumkum Bhagya.” itself.
“Kundali Bhagya” narrates a story that originates from the multilayered narrative of “Kumkum Bhagya” and its underlying subplots that are told from different perspectives and varied lenses. Apart from capturing the journey of Pragya’s long- lost sisters once they land in Mumbai to reunite with mother Sarla, the show introduces audiences to an affluent Punjabi family, the Luthras, and explores the dynamics of Preeta and Shrishti with the Luthra grandsons Rishabh and Karan.
Rishabh, the elder son, owns a celebrity management firm and the younger brother is a star cricketer. The sparks that fly when the paths of Preeta, Rishabh, Karan and Srishti cross, form the crux of the new show.
Zee TV deputy business head Deepak Rajadhyaksha said, “Zee TV has always striven to experiment and bring its viewers unique and fresh content. The idea of exploring an all-new show emerging from the subplots of an already established top rated prime time drama clicked instantly. We will continue to create some completing content for our audiences.”
“Kundali Bhagya” stars Dheeraj Dhoopar, Shraddha Arya, Anjum Fakih and Manit Joura playing the main leads.