Zee TV

After completing 25 years of Zee TV, ZEE Entertainment Enterprise Ltd. (ZEEL) unveiled its new brand ideology and purpose “Extraordinary Together” with a vision on Oct. 30. (photo provided)

MUMBAI—25 years ago, on Oct. 31, now-leading worldwide media and entertainment conglomerate, ZEE Entertainment Enterprise Ltd. (ZEEL), launched India’s first Hindi satellite television channel, Zee TV.

Since then, ZEE has expanded into a media & entertainment powerhouse with content creation abilities across genres, languages, and platforms. To commemorate this momentous occasion, ZEEL unveiled its new brand ideology and purpose “Extraordinary Together” with a vision on Oct. 30 to provide a unified brand experience and to delight consumers across the world by creating entertainment and experiences that inspire to transcend the ordinary and become extraordinary.

Elaborating on ZEE’s new corporate brand ideology, Punit Goenka, MD & CEO, ZEEL said, “Our chairman, Dr. Subhash Chandra’s vision, and pioneering efforts caused a revolution in the country 25 years ago. Over time, ZEE has evolved from a television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world. Our new brand ideology – ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”

ZEE is today counted amongst the world’s largest content companies, with a presence in over 173 countries and a reach of more than 1.3 billion viewers globally and is the only company in India to have such a diversified presence in Media & Entertainment. With its eyes firmly set on 3 billion viewers in the next six years, the company has tirelessly worked to widen its content profile to cater to a wide variety of tastes, preferences, cultural and age demographics.

Throwing light on the company’s growth plans, Amit Goenka, CEO – international broadcast business, ZEEL, said: “With the vision of becoming the world’s leading global content company from the emerging markets, content is our core focus area and our primary objective is to create extraordinary content for all types of audience across different screens and platforms. Digital is a key focus area, and we are soon to launch our revolutionary digital platform, Z5 in the next few weeks.”

Designed by the global visionary designer Martin Lambie-Nairn, Creative Director, ML-N, ZEE’s new brand identity – ‘Extraordinary Together,’ it represents the company’s mission of celebrating the world and unifying it with entertainment. The circular form of the new brand logo symbolizes continuity and inclusiveness while the special color Amethyst represents creativity and transformation. The visual property, Exuberance – a colorful explosion of creative energy makes ZEE the fountainhead unleashing extraordinary potential.

Lambie-Nairn said, “Twenty-five years is celebrating what you’ve achieved and far more importantly, understanding where you are going, rethinking the brand purpose and considering how to address your audiences in the future. Before conceptualizing the new brand identity, our first step was to understand this rich legacy of ZEE, unravel where the viewer aspirations and expectations are headed, and then arrive at the brand purpose and ideology that is future-ready. This helped us create a truly global brand architecture that would be easy to operate across genres, businesses, and countries and more importantly, introduce magic into it. With this vastly diverse bouquet of brands and businesses that ZEE owns, it was necessary to have a golden thread that runs through all the businesses – an elegant and monolithic design language that links the organization together and inspires to create the extraordinary.”

Embarking on this collaborative journey, ZEE’s aim is to continue to provide extraordinary entertainment content across genres, languages, and geographies; delighting consumers across screens, platforms and devices.

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