NEW DELHI — The 2016 Indian Federation for Fashion Development (IIFD) calendar that was launched Jan. 21 by Kiran Kheva and Aviinash K. Pathania, directors of IIFD, features models dressed in traditional Indian ensembles created by ace designers, such as Ritu Kumar and Rohit Bal.
Every year, IFFD curates a calendar focusing on Indian fashion designers. This year, along with the designers, the calendar focuses on Indian textiles from cities like Varanasi, Jaipur, Assam and Gujarat.
"With this calendar, IFFD wants to tell the world that India is just not a manufacturing hub for global brands, but it can emerge with its own innovations and compete with the world and how Indian designers are exploring their own potential and pushing their own boundaries," Kheva said in a statement.
The IFFD Calendar designers include Ritu Kumar, Rohit Bal, Suket Dhir, Daniel Syiem and Raw Mango by Sanjay Garg.
Pathania said designers were trying to find out what more they could do with their heritage. "There is a great sense of nostalgia about Indian textiles and that's what these designers have presented in their designs," he added.
The 2016 calendar was photographed by Kunaal Bose, and Rishi Raj was roped in to ensure unique styling.
Models wore jewelry by Akassh K. Aggarwal’s Shubhashini Ornamentals, and their makeup was done by Ossi KT and Nishi Singh.