Shah Rukh Khan has agreed to be the brand ambassador for West Bengal on a request from Chief Minister Mamata Banerjee. The chief minister made the request during an interaction with Khan on the sidelines of the inaugural function of the 17th Kolkata Film Festival.

“Yes, he has agreed,” Banerjee told PTI Nov 10 when asked about her proposal to Khan and his response.

During the interaction, “King Khan” is reported to have told Banerjee that he would be in the state whenever the chief minister called him.

Recalling the shooting of some sequences of his film “Raju Ban Gaya Gentleman” in Darjeeling, Khan said he had fond memories of his stay there.

Earlier, speaking at the inaugural ceremony of the film festival, Khan sung paeans to Kolkata, describing it as the country's cultural and literary hub which produced the best of Indian cinema.

“I believe that the history of our arts, literature, poetry and films cannot be written, or ever begin without the state of West Bengal,” Khan, who owns the Kolkata Knight Riders team of the IPL, said.