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Pochampally Ikat for the Modern Woman

Ikat art is comprised of elaborate designs and intricate patterns. (Wikimedia Commons photo)
  • NEW DELHI, India

    Designer Rahul Mishra is reviving Ikat art from the Pochampally district of Andhra Pradesh in his new fashion collection.  

    The designer, who is known for his work with Indian textiles, will incorporate tie-dying methods for his new collection which features includes saris, dupattas, jackets, jumpsuits and long skirts.

    Mishra will also collaborate with Taj Khazana, a luxury store dedicated to reviving traditional weaving techniques for modern India. 
    “It is more challenging to work with Ikat than any other textiles because it is a very slow process. We wanted to make it available to the modern woman,” said Mishra.  
    Ikat is traditionally seen on Pochampally silk. Mishra primarily incorporates silk and cotton to create garments. The designer also added that his collection targets luxury markets.    
    "We are trying to create a footprint around the country. Not only do we see that the weavers get their dues, but we try to solve their problems like unemployment, education and hygiene," said Sarita Hegde Roy, representative from Taj Khazana. 
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