Popular Tamil-English song, “Kolaveri Di,” and the raunchy “Ooh La La” number from “The Dirty Picture” are rocking the Garwhal hills with Congress and BJP candidates using versions of the songs to take potshots at each other.

Both parties are trying to cash in on the popularity of hit numbers to reach out to the masses and get their message across.

Using “Kolaveri Di,” the BJP campaign song asks: “Why this mehangai, mehangai ji?” (Why this inflation?) and then adds: “Ask the Congress.”

"Petrol price up-up, ration price bhi up, life ho gai thapp, why is Congress chup,” (Petrol price is up and so is the price of ration, life is at a standstill, so why is the Congress silent) goes the song.

The song “Ooh La La” has also been transformed to suit the BJP's poll campaign. "Ghotala-Ghotala, mehangai ghotala, aam aadmi ki lag gayi” (Scam after scam and inflation, the common man has had it) sings the male voice.

"Choona na, Choona na, Uttarakhand ko Choona na, pol teri khul gayi” (Don’t touch Uttarakhand, your secret is out), sings the woman singer.

BJP workers say these songs helps get the message across in a manner which is popular among the masses, especially youth.

However, the Congress candidate from Srinagar, Ganesh Godiyal is not impressed. 

"The important part is to concentrate on the real issues, people will not vote for you only because they like a jingle," he said. "A folk singer had recently come out with a song which hit at the corruption during BJP’s rule. But my focus is on interacting directly with my voters," he said.