Business
Designer Amrita Singh Showcases New Home Collection
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Alpa Yagnik, Wells Fargo Team; Tony Bedi, president of UB Group, USA; Amrita Singh in a Robert Rodriguez dress; Rahul Baig, Wells Fargo managing director of U.S. Corporate Banking; Reema Rasool, founder of South Asian Young Women Entrepreneurs; and Jitin Hingorani, CEO of JINGO Media. (Nan Melville photo)
  • NEW YORK, United States

    More than 200 VIPs of the city’s finance, fashion and business communities packed the Trump Plaza Penthouse Feb. 8 to celebrate the launch of Indian jewelry and accessories designer Amrita Singh’s new home collection. 

    Sponsored by Wells Fargo and hosted by South Asian Young Women Entrepreneurs, “The Amrita Singh Penthouse” event showcased the designer’s hand-crafted, life-size and miniature mosaic Buddha and Ganesh statues, along with special pieces of jewelry and accessories from Singh’s decade-long career.
     
    “As a woman and a jewelry designer, I understand what it means to adorn a woman’s body with my pieces,” Singh said in a press release. “Now, I’m working with a larger canvas – a woman’s home, and there is no better way to engage a woman’s soul than to help her adorn her home.” 
     
    Singh’s inspiration for her home collection came to her during a recent trip to Bali. “More than 90 percent of the homes in Bali have their own, private temples. I wanted to bring some of that Eastern spirituality back to the West with my Buddhas and Ganeshas,” the Indian American said.
     
    SAY WE hosted the pre-Fashion Week event as a way to honor Singh. “The non-profit trade association provides a much-needed platform for young women entrepreneurs to network, share their successes, and learn from each other,” said SAY WE founder and executive director Reema Rasool.
     
    “Amrita Singh is a smart entrepreneur who created a jewelry business, branched out into making accessories, and is now launching a home line. She is a great role model for other women who want to start their own businesses, and we are proud to welcome her on our Board of Directors.”
     
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