Rupert Murdoch-owned Star Group on Monday beat competition from Multi Screen Media (Sony) to bag the broadcast and digital rights of India's international cricket matches at home and domestic events like Ranji Trophy, Duleep Trophy and the Irani Trophy.
Star, in collaboration with ESPNCricinfo, bagged the broadcast, Internet and mobile rights for a period of six years — from July to March 2018. The company bid Rs. 38510 million ($770.2 million) and will cover 96 matches featuring India, besides the domestic tournaments. That works out to Rs. 400 million ($8 million) per match on an average, higher than the Rs. 325 million per match that Nimbus, the previous rights holder, was paying until its contract was terminated last year due to a payments default.
Star and Multi Screen Media (Sony) were the only two companies to make the bids but a total of five had filed tenders.
"The BCCI is very happy with the deal. Now the media rights have been fully evaluated and fully priced with Star coming out with such a deal," BCCI president N. Srinivasan told reporters while making the announcement.
The second highest bidder was Multi Screen Media (Sony), which bid Rs.3700 crore.
"Following a transparent process of verifying the eligibility of each bidder, the winner was chosen," Srinivasan said.
ESPN-Star already has the rights to ICC events and domestic cricket in England and Australia.