Promoted by National Award-winning audiographer Kanwarjit Singh Sawhney, a.k.a. K.J. Singh, Asli Music officially released its first album Ik Onkar featuring the complete Japji Sahib, the first sacred composition found in the main Sikh holy scripture, in the voice of Harshdeep Kaur.
The label was launched on the auspicious occasion of Baisakhi. Harshdeep had earlier sung the first verse of Japji Sahib, the Mool Mantra, in Rang De Basanti.
Academy Award-winning music maestro A.R. Rahman, who was the chief guest at the launch, also unveiled the album at a gala event in India Habitat Center in Delhi. The launch ceremony was attended by eminent members of the music fraternity including Rabbi Shergill, Gautam Ghose, Shubha Mudgal, Jassi, Indian Ocean and Parikrama, among several other dignitaries.
Harshdeep Kaur also sang few verses live.
Literally meaning “real music,” Asli Music endeavors to bring a distinctive and fresh perspective to music by discovering, developing and promoting new talent that is original and novel.
“We aspire to be a full 360-degree music label soon, which will offer holistic solutions to artistes, from training them to supporting them through their launch as professional artistes by developing, publishing, promotion and distribution. We will also have services to allow producers easy licensing to our content for their movies and TV programs," said K.J. Singh.
Asli Music has signed an exclusive license with Times Music Spiritual for manufacturing and distributing the physical album worldwide and digital distribution in India for three years. Asli Music has also digitized the album for allowing downloading of content, both online as well as on mobile handsets. Through its global partnership with Rebeat Digital, Asli Music will also distribute its digital content to over 300 online music stores and partners worldwide, including iTunes, Amazon, Spotify, Napster, EMusic, and Nokia OVI Stores, among others.