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Vinita’s Beauty Opens 9th Salon in Trendy Belmont Shore

Customers visit Vinita’s Beauty and Threading Studio’s newest location that opened in Long Beach May 11. (photo courtesy Vibhor Vineet)
  • United States

    Vinita’s Beauty and Threading Studio opened on May 11 its ninth location in the Belmont Shore neighborhood here in Long Beach. Located only a short walk from the beach, Vinita’s Beauty and Threading Studio joins a row of trendy shops and restaurants on Belmont Shore’s bustling 2nd Street.

    An estimated 500 people visited the salon between its Friday opening and Mother’s Day.

    Operated by the Vineet family, their latest beauty and threading salon opened just weeks after they opened SportsStyles, a parlor that caters to patrons seeking to take in the latest sports events on a personal television while getting a basic haircut, highlights, or straightening, in Artesia’s Little India.

    Serving as the face and namesake of Vinita’s Beauty and Threading Studio is licensed cosmetologist Vineeta Vineet, who boasts nearly 30 years of experience in servicing the beauty and hair needs of her clients. Joining her in overseeing the operation and expansion of the Vinita’s Beauty and Threading Studio brand are husband Vinod and sons Vibhor and Vipul.

    Just like its other locations, the new Long Beach salon caters to a clientele seeking facials, threading, waxing, makeovers, updos, perms, coloring, straightening, eyebrow shaping, and head massages. The first salon debuted in 2002.

    The salon advertises itself as offering “a unique blend of Indian-ethnic looks and Euro-American styles providing you with the most exquisite and exotic ambience and traditional warmth.”

    Basic hair threading services start as low as $2 below the lip, and $35-plus for a full-facial threading (female). Waxing starts at $6 for the chin or upper lip to $40-plus for the back; Brazilian waxing starts at $35 while full leg waxing runs about $45. Back facials begin at $50 while European facials start at $55. Updos range from $30 to $45 and up; bridal updos start at $85, and a full bridal package is $150 and up.

    A full list of services can be found at any of Vinita’s Beauty and Threading Studio locations or at its Web site,

    The family-run business also introduced its first signature product, Vinita’s Herbal Henna Powder and Henna Oil for women, men, and children. The powder may be used as a chemical-free “natural remedy for hair condition and coloring” or to create henna tattoos and exotic body art.

    Located at 4610 E. 2nd Street in Long Beach, Vinita’s Beauty and Threading Studio is open Monday through Saturday from 11 a.m. to 8 p.m. and Sundays from 11 a.m. to 6 p.m. The store’s phone number is (562) 434-0700 or (800) 9LA-BROW.

    Other locations include Artesia (Sportstyles), Beverly Hills, Cerritos, Huntington Beach, Pasadena, Sherman Oaks, Tustin, and Westwood.

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