For this year’s World Intellectual Property Day April 26, Flipkart’s Flyte, one of India’s first legal digital music stores, collaborated with Sonu Niigaam, Mohit Chauhan, Shaan, Shankar Mahadevan, Kailash Kher and Sunidhi Chauhan to launch a one-of-a-kind musical anthem.
The anthem, “Salaami Ho Jaye,” has been created as a positive counterpoint to online piracy by focusing on celebrating Indian music artists’ creativity. The song’s lyrics appeal to music fans in India to support and respect the intellectual property rights of their favorite artists by opting for legal avenues to buy music. Flipkart’s recently launched online music store, Flyte, has seen phenomenal success with over 100,000 downloads in the first month alone, said a spokesperson.
“As per the recent FICCI reports, the illegal music industry in the country is 10 times the size of the legal music industry. One of the critical steps towards reducing piracy is to make consistent access to legal digital content available. That is what we hope to achieve with Flyte,” says Sameer Nigam, VP for digital assets, Flipkart.
The multi-singer song — a one-of-a-kind initiative — was conceived and composed by Shamir Tandon. Zanai Bhosle, Asha Bhosle’s granddaughter, also makes her debut with this anthem and sings the last few lines.
The song is available as a free download at www.flipkart.com.