On December 19, Zee announced the 2013 edition of the Zee Cine Awards. The venue was Ravine Hotel, Panchgani, the cool hill-resort about 120 miles from Mumbai.
Mediapersons from all over the country converged there to meet Punit Goenka, MD and CEO, ZEEL, and Shah Rukh Khan and Deepika Padukone. Khan has been associated with Zee since their first awards in 1998 and incidentally started out in 1992, when Zee also took birth as India’s first satellite channel.
The peculiar venue was chosen only because Khan, and Deepika Padukone who was also present, have been camped there for weeks, shooting for Rohit Shetty’s “Chennai Express,” which SRK is also producing. Their set location is just minutes away. However, the media contingent had a rushed schedule for two whole days when the event could probably have been held in Mumbai in a more relaxed (and we dare say more economical) way with SRK and Deepika flying to town and back by a chartered copter!! The media, especially those from upcountry, had no time to breathe in the hectic itinerary that saw the Mumbai contingent also spend just over 12 hours in the divine location!
The 2013 Zee Cine Awards, after globetrotting over multiple venues, return to Mumbai to mark both 20 years of Zee and 100 years of Indian cinema, which took off in the city in 1913. The positioning of the event is “Haq Hai Aapka” (it is your right), as Zee claims them to be the most transparent Viewers’ Choice Awards.
A voice portal called Zee Connect and a toll-free number (1800-1206644) will also bring transparency, claimed Goenka on the occasion, while Khan reiterated that Zee also was not looking at just money and branding but at actually rewarding merit and making Indian cinema get wider platforms. The voting system is toll-free and Ernst & Young will audit the results.
The show will be held Jan.6, 2013 at Yash Raj Studios. Deepika is performing and Shah Rukh Khan will host and enact a tribute to Yash Chopra with several of Chopra’s heroines as a special highlight. The nominations will be online at www.zeecinemawards.com from Dec.28.
Khan recalled that he was in London when he first become aware of Zee while talking with the channel founder Subhash Chandra Goel.
“None of us in India had a clue about what a satellite channel would be, and how it would fare then,” he stated. The channel went on air Oct.2, 1992.
A brief media interaction with Khan followed, while Deepika made it clear in the few questions asked to her that she would not really like to host a show (with or without Shah Rukh Khan) and would rather perform on it!