Amazon Saheli

Amazon India launched Amazon Saheli to empower women entrepreneurs. Seen here are Amazon India director and general manager of seller services Gopal Pillai and Amazon Inc. senior vice president of global corporate affairs Jay Carney. (photo provided)

Amazon India Nov. 28 announced the launch of Amazon Saheli, a new pioneering program aimed at empowering and enabling women entrepreneurs across the country to sell their products on the marketplace.

In collaboration with notable organizations that work to encourage women entrepreneurship, the program is in line with Amazon India’s vision to transform the way India sells, according to a news release.

Among the partner organizations include the Self-Employed Women Association and Impulse Social Enterprise.

“E-commerce is an important enabler for small businesses offering tremendous opportunities to women entrepreneurs to benefit from the digital economy. We are delighted to join hands with partner organizations such as SEWA and Impulse for Social Cause that have done remarkable work to aid marginalized women entrepreneurs and help them scale up for a multiplier impact,” said Amazon India director and general manager of seller services Gopal Pillai in a statement. “Through Amazon Saheli we aim to bring a change in the lives of thousands of women entrepreneurs with the help of our partners.”

Amazon Saheli will offer women entrepreneurs’ access to nationwide customers on the Amazon India marketplace, it said. Thousands of women entrepreneurs associated with these partner organizations will be able to offer their products to customers through a dedicated storefront, ‘The Saheli Store,’ the news release added.

Women entrepreneurs under the program will be able to enjoy a slew of benefits such as subsidized referral fees, free imaging and cataloging during launch, account management and post launch support and enhanced discoverability and differentiation of products through specialized storefronts.

“Promoting entrepreneurship among women has become a key focus area for companies everywhere – globally and in India. E-commerce and specifically the e-marketplace model is a great avenue for women entrepreneurs to benefit from the fast-growing digital economy,” Amazon Inc. senior vice president of global corporate affairs Jay Carney said. “We are very encouraged by the creativity and drive we see among India’s women entrepreneurs and are excited to see how Saheli can inspire their innovative spirit.”

Amazon Saheli will be conducting extensive training and skill development workshops to help women entrepreneurs understand nuances related to online selling and develop skills and capabilities necessary to grow their business on

The training workshops will comprise of sessions on listing of products, imaging and cataloging, packaging and shipping, inventory and account management and customer service, among others.

The workshops will be free of cost and will offer several exclusive benefits including assisted onboarding and mentorship programs. The program will subsequently be expanded to empower women through other programs offered by Amazon India like Amazon Trained E-commerce Specialists, Service Provider Network, I Have Space and Udaan, Amazon said.

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