Nisha Kapoor Morris, an Indian American public relations executive director at Providence St. Joseph’s Health in Irvine, Calif., Jan. 23 was honored by PR News with a Top Women in PR 2017 Award.
Morris, along with dozens of other women in public relations, were honored at a lunch event in New York that celebrated bold and inspiring women from across the nation who are not only best-in-class communicators, but also inspiring leaders blazing a path for future women leaders, according to a news release.
“In public relations, you have to handle a lot of crisis situations very quickly, and deep down you know what to do and how to handle it, so listen to your inner self,” Morris said in a statement.
Morris has been called a brilliant communicator but her primary goal is a simple one: to use all the tools in a communicator’s toolbox to tell the story well and get results, PR News said in its bio of her.
Morris orchestrated Shop with Your Doc, a public health campaign that brought life-saving information to the place people make the most important nutrition choices – the local grocery store, PR News used as an example of Morris’ work.
The strategy placed doctors and healthcare experts in the stores to provide advice, it said.
Additionally, Morris ensured she selected markets that catered to the diverse communities that make up the fabric of the Southern California region, PR News added.
The program exceeded expectations in participation and media reception. Broadcast reports on the program reached 6.5 million viewers, and resulted in 11.5 million impressions. The paid media equivalent of coverage was $718,000, the PR site said.
And, as Congress debated the Better Care Reconciliation Act, Morris ensured that Providence St. Joseph Health was visible in championing the case against BCRA, orchestrating media outreach on a national scale and in the seven states where PSJH operates, it said.
The combined efforts of the communications and advocacy teams were instrumental in turning the tide, especially in Alaska, as evidenced by the “no” vote in the Senate by Sen. Lisa Murkowski, R-Alaska, a pivotal vote in blocking the bill, the bio said.
Providence St. Joseph Health is a Catholic health system with 50 hospitals, 829 physician clinics and 111,000 employees serving communities across seven states – Alaska, California, Montana, New Mexico, Oregon, Texas and Washington.
Morris leads the team responsible for system-wide proactive media relations at a national level as well as oversees public relations for the organization’s eight markets. She has been with the health system for the past three years.
Prior to that, she led worldwide public and industry analyst relations at Dell, a multinational computer technology company. Morris holds a dual master’s degree in marketing and healthcare management.