Shakeup at Fashion House of Designer Rachel Roy

The distributor for Indian American fashion designer Rachel Roy has laid off her designers and closed her pattern studio.

By Lisa Tsering, Staff Reporter

Indian American designer Rachel Roy has seen her eponymous fashion line shut down by its distributor, reported the Upstart Business Journal Mar. 11. But fans of her cutting-edge contemporary women’s wear needn’t worry — Roy’s clothes are still available, and she may finance the collection herself.

Roy just celebrated the 10-year anniversary of her affordable “Rachel Rachel Roy” line, which is available at Macy’s. Her Fall 2014 collection incorporates mixed materials and graphic prints in bright, rich colors for a move away from her usual relaxed pieces and to a more tailored look.

Roy’s brand is licensed by Jones Group, which owns 50 percent stake in it and recently decided that her collection did not fit in with the company’s “overall strategic direction,” as the company is in the midst of being sold for $1.2 billion to the private equity firm Sycamore Partners. So Jones laid off its designers and closed Roy’s pattern and sample rooms in early March. The Jones Group also owns stakes in 35 other brands, such as Anne Klein and Nine West. 

The half-Indian, half-Dutch Roy started the fashion venture in 2008 with then-husband Damon Dash. Now that Jones Group has pulled its funding, she may offer her clothes at Bloomingdale’s, Neiman Marcus or Saks 5th Avenue.

Michelle Obama, Mindy Kaling, Diane Sawyer and Kate Hudson are among the high-profile women spotted in Rachel Roy. Bollywood star Asin Thottumkal just wore one of her royal blue sheath dresses while promoting Avon in India Mar. 23; while Kim Kardashian wore a see-through lace Roy design to have dinner with Vogue’s Anna Wintour Mar. 26.

 

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