San Leandro, Calif. — Inspired by the traditional Indian elements of her heritage and the vibrant Manhattan style that surrounds her, Indian American fashion designer Sheena Trivedi has been earning kudos for her daring and futuristic menswear and women’s wear, which is designed in New York City and crafted in New Delhi. She showed a selection of designs at the recent New York Fashion Week.
“Her designs are a flirtatious dance between tradition and rebellion; elegance and strength; exoticism and the urban world,” said a spokesperson for the designer.
Born and raised in Pittsburgh, Pa., Trivedi, 30, traveled often to India with her family, and spent her adolescence in Switzerland studying at the prestigious Le Institut Le Rosey, where she imbibed elements of European style.
In addition to earning a bachelor’s degree in management at Chatham College, she took classes at the Fashion Institute of Technology and Parsons The New School for Design, later securing a position as a buyer for Saks Fifth Avenue. “While learning the tastes and proclivities of Manhattan style setters and international tastemakers, she began to see a void in the marketplace for clothing that fit her own tastes — the bold embodiment of both ethnicity and sportswear,” explained the spokesperson. “Her designs are fused together harmoniously in an elegant, forward-thinking masala of style.”
Trivedi told the Pittsburgh Post-Gazette that it was a challenge to mix her artistic and business sides. “Every day I face challenges. It’s the fashion industry. It’s one of the most cut-throat industries … There’s the creative sense and there’s also the business side. You can make pretty things, but if it doesn’t sell and you can’t deliver there’s no point.”
Her designs are available at five boutiques in select U.S. cities. On the West Coast, Maxfield
Los Angeles on Melrose Ave. is one place to check out her line. Visit sheenatrivedi.com for information.