Republican presidential nominee Donald Trump released a new video ad Oct. 24 aiming to court the Indian American community.

“India and Hindus will have a true friend in the White House once I’m elected,” proclaimed Trump in the 30-second spot titled “Ab ki Baar Trump Sarkar” – this time, it will be the Trump government – a riff on the phrase coined by Indian Prime Minister Narendra Modi, as he ran for office in 2014.

The video has been launched by the Indian-American Advisory Council of Trump. The Republican nominee said at the end of the spot that he approves the ad.

The ad features clips from Trump’s speech to the Republican Hindu Coalition ‘Humanity United Against Terror’ rally Oct. 15 in Edison, New Jersey.

In the ad, Trump vows to fight “radical Islam,” and says he “looks forward to working with Prime Minister Modi,” whom he praised for tightening up India’s massive bureaucracy.

“Under a Trump administration, we will become better friends, best friends,” proclaimed Trump, adding: “We love Hindus. We love India.”

“Trump is making an all-out effort to reach out to the Hindu American community,” Shalabh ‘Shalli’ Kumar, told India-West. Kumar is the founder of the Republican Hindu Coalition, and one of the organizers of the Edison rally, which was billed as a charitable event to support Kashmiri Pandits and Hindu refugees in Bangladesh.

The ad ends with Trump proclaiming: “Ab ki Baar Trump Sarkar.” Kumar said he expects the ad to go viral via social media. It was unknown at press time in which markets the spot would air.

Watch Donald Trump's "Ab ki Baar Trump Sarkar" ad:

(This story, originally published Oct. 27, was updated Oct. 28.)

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