The National Association of Software and Services Company 10,000 startup program, a New Delhi-based trade association representing India’s IT services business sector, was scheduled to host its third edition of NASSCOM Innotrek in the San Francisco Bay Area this week, with dozens of startup company leaders expected to speak.

In addition to the startup leaders, NASSCOM president R. Chandrashekhar, product council and chairman Ravi Gururai and NASSCOM 10,000 vice president Rajat Tandon will also be featured.

Innotrek is a highly competitive “field trip” for 39 selected India-based startup leaders – as part of NASSCOM’s 10,000 Startups initiative to foster entrepreneurship through incubation, funding and support for 10,000 technology startups over a 10-year period.

"The startup industry in India witnessed tremendous growth last year, positioning India as the third largest ecosystem in the world,” Chandrashekhar said in a statement. “The Innotrek program focuses on ensuring that these startups learn from their international counterparts in the valley, and adopt these best practices to further build and grow the startup ecosystem of our country.

“NASSCOM considers Innotrek to be one of the key platforms for new ideas and I am very proud to see it grow since its inception two years back," the NASSCOM president added.

Tandon added that the event is a “one-stop shop for budding startups to experience the environment at Silicon Valley.”

“The exposure they get here helps them improve their servicing and grow leaps and bounds,” the initiative vice president said.

Included in the agenda for the week are workshops and discussions delivered by industry experts, tech campus visits, interactive sessions with local entrepreneurs, and a product conclave featuring prominent investors.

The program’s founding partner is Google for Entrepreneurs. Other U.S. industry partners include Microsoft, IBM, Amazon and Facebook.

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