Sports Tiger Sooraj

Actor Tiger Shroff promoting an athletic shoe brand in Mumbai Oct. 6, 2017. (IANS photo)

MUMBAI — Actors Tiger Shroff and Sooraj Pancholi will compete on the cricket pitch in an effort to raise awareness about cancer.

They will play a friendly cricket match against one another at the INK Cricket Blast, organized by VVIP Universal Entertainment. They will be joined by other celebrities like Sohail Khan, Athiya Shetty, Guru Randhawa and Armaan Malik amongst others for the charity match Oct. 22.

The celebrities will not only play cricket, but also donate blood at the blood donation drive organized by the Aditya Birla Memorial Hospital to support blood supply for patients during cancer treatment. Other celebrities including Esha Gupta, Honey Singh and Adah Sharma have also come forward to show their support.

Imtiaz Khatri, founder and CEO, VVIP Universal Entertainment, said: "In India, people are most passionate about Bollywood and cricket. We thought of combining these two to create awareness about cancer, which is treatable, especially if detected early. It's important for people to know that timely treatment can cure cancer completely. INK Cricket Blast will help us take this message to every household in India."

Pancholi is looking forward to the experience.

"Imtiaz is a friend and when he approached me to support such a noble cause of cancer awareness, I readily agreed. Cricket being a passion since childhood, I also co-own a team with Imtiaz in the league. I am looking forward to a great performance from the team," Sooraj said.

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