Kimaya - The very word spells “magic” in Pushtu. Adding stanchion to its name, Kimaya has been spreading its magic throughout the luxury fashion industry since the founding of its flagship company. Kimaya's spell has cast its charm on fashion aficionados and trendsetters who love to indulge in the finest fabrics of style, elegance and luxury.
Kimaya Fashions Pvt. Ltd. was founded in 2002, by Mr. Pradeep Hirani, a reservoir of business acumen of over 26yrs in the fashion and luxury lifestyle industry.
As a true blue Indian luxury brand, Kimaya is India’s largest fashion house with a great sense of the luxury market in the Sub Continent and the Middle-East. The inherent strong brand equity hinges on excellent couture and prêt imaging developed over a period of time, supported by great merchandising and operational expertise and customer relationship management
A pioneer in the Indian fashion industry, Kimaya delivers uber-luxurious fashion experience, with its choicest of labels and designs and today boasts of a strong designer label collection of over 180 designers from all over the world, including Indian, Italian, French, American, Malaysian, Dubai, Pakistani, Brazilian, Sri Lankan.
The Kimaya assortment includes leading designer names like Rohit Bal, Tarun Tahiliani, Anamika Khanna, Manish Arora, Shantanu & Nikhil, Ranna Gill, Rajesh Pratap Singh, Malini Ramani, Gauri & Nainika, Rocky S, Wendell Rodricks, Falguni & Shane Peacock, Rina Dhaka, Gaurav Gupta, Pria Kataria Puri and many others.
Today, Kimaya enjoys a dominant share of the Indian designer wear market. Therefore, since inception, it has consistently emerged as the single largest buyer at the Indian Fashion Weeks.
Fine clothing coupled with accessories including shoes, bags and jewellery completes the look for an eclectic mix of its high-net worth clientele ranging from film stars, royalty, s, celebrities, entrepreneurs, industrialists, and crème de la crème of the society. The Kimaya clientele includes a string of Bollywood ladies such as Kareena Kapoor, Sushmita Sen, Rani Mukherjee, Aishwarya Rai Bachan, Lara Dutta, Kajol, Katrina Kaif, Shilpa Shetty, Deepika Padukone; etc.
Kimaya having started in 2002 has spread its footprints across the country and abroad with 16 retail points across Mumbai, New Delhi, Bengaluru, Surat, Chennai, and Dubai. The company is now set to introduce couture culture to new hotspots like Ludhiana, Hyderabad, Kolkata and Chandigarh in India.
On the international fashion circuit, Kimaya continues to make a flattering presence at the International Fashion Weeks of London, Milan, New York, Dubai, Durban, Kuala Lumpur, Sao Paulo, Colombo amongst others and is looking at spreading its magic with stores in some of the top fashion capitals of the world very soon.
Besides geographical expansion, the brand is developing and strengthening its growth across various verticals.
• Kimaya Avenue
In 2009, Kimaya unveiled the next level of retail fashion by bringing all its brands under one roof – the Kimaya Avenue across three fashion circuits of India – New Delhi, Chennai and Bengaluru.
• Pret-a-couture
Pret and couture are two extremes but we have on offer the intermediate of them both. The aim is directed towards filling the central gap of high end designer wear that is true value to money and has the finesse of a couture piece.
In short, the assortment at Kimaya includes couture pieces that can be picked off the rack, each piece having the synthesis of best of both the worlds!
• Kimaya Wines
In lieu with its ethos of catering to the needs of the luxury & lifestyle slice of the society, it was natural progression for Kimaya to extend its reach to Wines. The rich heritage and inimitable blends from Australian vineyards made it an obvious choice for the launch of Kimaya’s first wine variants.
The brand has not only excelled, but has been successful in redefining and setting new standards of excellence and innovation in retailing high- fashion designer couture in India and has received various acclamations for its achievement including :-
• Received the "Luxury Retailer of the Year Star Retailer Award” consecutively for 3 years 2008, 2009 and 2010 for Excellence in Retailing
• The franchisee store in Chennai was awarded as the city’s “Best new Fashion Store” at the annual Frappe Lifestyle Awards 2009
• Was awarded the "Favorite Luxury Fashion House – Kimaya 15th Lions Gold Award in 2008 – 2009”
• Received the “Cine Blitz Extravaganza Award” in 2003 for Excellence.
Kimaya at the forefront leaves all the rest behind, succeeding each time to offer an ego massage to its clientele. It has today gained the recognition and the reputation of ‘An exclusive, elusive iconic store guided by style, driven by trends and set in designs created with passion to suit the most refined and sophisticated tastes of fashion’s most celebrated people.’