Blogs Holi

File photo of New Yorkers celebrating the Indian Holi festival May 3, 2014 in the Brooklyn borough of New York City. Is this an example of cultural appropriation? (Eric Thayer/Getty Images)

What is Cultural Appropriation?

Cultural appropriation is “appropriating” or borrowing elements of one cultural group by a different cultural group. This term has a negative connotation when mainstream culture adopts elements of a minority culture, such as the Indian culture.

Historically, there has been a power imbalance between the dominant White, Anglo-Saxon Protestant culture and marginalized cultures such as, African-Americans, Hispanics, Native Americans, Indian Americans, etc. Colonization has allowed for the dominant culture to be understood and accepted in society. While many marginalized cultural groups still struggle to be accurately recognized.

With cultural appropriation, the dominant culture often feels that they can borrow elements of a culture without understanding the culture’s history, experience or traditions. The cultural elements that are borrowed (or taken without permission) from an ethnic culture could be forms of dress, music, art, religion, language, social behavior, or other forms or styles of culture. As a result, the culture is simplified and misrepresented in society. With cultural appropriation, dominant groups continue exploiting marginalized groups and the power imbalance continues.

Examples of Indian Culture and Appropriation:

The following are some examples of how cultural elements can be used by people who may have no interest in understanding the cultural significance behind the element (e.g., bindi, henna) they are adopting.

When Hollywood celebrities (e.g., Selena Gomez, Madonna) wear dots (or bindis) on their forehead because “it is cool or sexy” rather than understanding why they are worn. In Selena Gomez’s Bollywood-inspired video “Come and Get it,” Selena Gomez actually described her new look as “glam tribal.” Many Hindu groups demanded an apology from Gomez. The president of the Universal Society of Hinduism, Rajan Zed, told WENN that “The bindi on the forehead is an ancient tradition in Hinduism and has religious significance… It is not meant to be thrown around loosely for seductive effects or as a fashion accessory aiming at mercantile greed.” He then went on to state that “Selena should apologize and then she should get acquainted with the basics of world religions.”

Another example of when musicians profit from a culture in order to be portrayed as trendy and exotic would be Coldplay’s “Hymn for the Weekend.” The setting of this music video is in the poor, slums of India (which is often a stereotype of India, that all of India is poor and dirty). Beyonce is dressed as an “exotic” Indian bride with extravagant jewelry and henna-pained hands. In the video, they show glimpses of meditating Hindu sages, as if that is the only religion that is practiced in India (another common stereotype, since Hindus dominate the region). They also portray them to be celebrating Holi, a cultural festival that has become more mainstream in the United States, because Caucasians enjoy celebrating it.

Many Indians have suggested that the “Color Run,” a 5K where people run in white shirts and finish by being plastered in color, is appropriating the celebration of Holi. Brown Girl magazine states that the Color Run is the “White-washing of Holi” because mainstream audiences have adopted our practice of “Holi” for their own use. They don’t have to celebrate it as a spring festival, eat Indian food, or listen to Indian music to participate in this. They have taken the celebration of Holi and used it in a way that is different from its origins, and are profiting from it.

How Can We Avoid Cultural Appropriation?

When cultural appropriation happens, marginalized groups are offended by the way their culture is being represented in society. They wish to preserve their cultural traditions. They also wish people had a better understanding of their culture and what those cultural elements mean to them. Thus, there is a fine line between cultural appropriation and cultural appreciation.

There has been some debate about what is cultural appropriation and what is not.

For example, some Indian Americans have posited that the bindi is not an example of cultural appropriation because many Indians can’t tell you what it means. While other Indians believe that people should quit wearing them as fashion accessories because people are merely wearing them to be trend setters.

It is important to remember that the origin of the bindi does come from a culture that needs to be acknowledged. It does have historical, cultural and religious meaning and significance. When society knows about a culture’s histories and traditions, they are playing an active role in moving society forward and towards greater acceptance for that culture.

Culture is always evolving. Today it is important to embrace the multicultural world that we live in. Historically, cultural appropriation was due to this power imbalance based on not acknowledging or knowing about a culture. Racism and discrimination against Asian Indian “Hindoos” and their cultural elements also played a significant role in misrepresenting the Indian culture. For example, in the 1980s, Indian Americans who wore a bindi were targeted by a racist group known as the “Dot Busters.” They were told to “go back to their country” because the dominant, mainstream culture resented them for being in America. Today, that same mainstream society has taken the same culture and used the “dot/bindi” to benefit, and/or profit from it.

However, what if, today, borrowing elements of a culture was giving voice to a culture? What if the people who were borrowing elements of a culture learned about the discrimination this group has faced in the past and learned more about a culture’s histories and traditions? This would work to decrease the power imbalance in society. While culture is obviously more complicated and nuanced than a basic understanding of one element, such as a bindi, this is still a step in the right direction.

To avoid cultural appropriation and to foster cultural appreciation, we should learn about the diverse cultures that exist today. Don’t just borrow elements of a culture because “it is “cool” or “exotic,” but learn about the culture first and then decide if it is an element that makes sense for you to use in your life. If you can gain knowledge about the culture and perhaps use the cultural element in the way that it was intended, you will be able to give voice to a culture that for years has been misrepresented by society and the media.

Furthermore, when it comes to the Indian culture, we should aim at helping our society understand it. Indians living in the United States are in a unique position to discuss cultural elements that are being appropriated or used and abused. The appropriation of our culture lends itself to a conversation. Give people the knowledge that they need to build appreciation for our culture. Help people understand the difference between appropriation and appreciation. With this understanding, we can begin to contribute to a more meaningful dialogue in society about the Indian culture.

(Dr. Amita Roy Shah is an author, educator, and entrepreneur. She is an adjunct professor at San Jose State University in San Jose, Calif., in the Department of Child and Adolescent Development. She is the author of It’s Time for Holi! and Lights, Camera, Diwali! She is also the founder of, an online platform to empower parents to invest in the cultural well-being of their children. She has a doctorate from Teachers College, Columbia University, and a master’s degree in education from Pepperdine University.)

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