MUMBAI — Over-innovative and over-enthusiastic marketing can certainly boomerang sometimes. Anil Kapoor may have jostled for space with normal travelers while hanging out from the footboard of a packed Mumbai suburban train for the promotion of his upcoming production for television, “24” Season 2, but it has landed the actor in trouble.
Kapoor boarded a Borivali-bound slow local from Churchgate at 12:24 p.m. Jul. 14 and was seen hanging out of the train with fellow commuters in pictures and videos that went viral on social media. Due to this, the Western Railway Publicity Department has sent a notice to Market Men Consumer and Events Pvt. Ltd., the company behind the shoot, demanding an explanation, as the shoot flouted safety terms and conditions during shoots.
“The agency failed to ensure that Anil Kapoor observed safety measures while performing stunts. They have accordingly been issued a warning notice,” Anand Vijay Jha, senior divisional security commissioner of Western Railway’s Mumbai Central Division, told a Mumbai tabloid.
A former member of Indian Railway Users’ Consultative Council added with justification: “A star performing stunts in a local train will send a wrong message to the young generation. Commuters are already facing problems because of youngsters attempting stunts.”
Thirteen people have died, and 89 were injured after dashing into poles while traveling on footboards in 2015 alone.
According to Jha, Western Railway officials also appealed to Kapoor to become their brand ambassador and discourage commuters from traveling on footboards and trying out such stunts. Kapoor might be seen saving the country in “24” but needs to pay attention to the safety of Indian youth — from their own impulsive tendency to take untoward risks.