The new poster of Ajay Devgn's upcoming directorial venture, "Shivaay."

Looks like the action superstar of Bollywood, Ajay Devgn, is taking action to another level in his directorial venture, "Shivaay," dhot in the frigid climes of Bulgaria. From the looks of the social media teasers, the film seems like a climber's adventure tale. 

Devgn teased readers with a poster contest June 30 before revealing the new poster for his film.

People love challenges, and it looks like the contest was lapped up by his fans and followers. The poster was liked 647 times on Twitter alone, and people participated with enthusiasm by posing for the poster as requested by their hero.

Soon the winners were announced and the results are hilarious!

The participants were quite pleased to see themselves morphed into the poster. This is one unique way to generate curiosity among the fans. The new poster shows Devgn holding the hand of the beautiful Erika Kaar, who seems to be falling from a cliff.

In case you missed it, look at this new chilling behind-the- scenes footage from the sets of "Shivaay" that Devgn posted on Twitter here:

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