Kriti Sanon

Kriti Sanon launched her clothing line Ms. Taken at the third celebrity fashion show by Universal Sportsbiz Pvt Ltd in Mumbai Sept. 21. 

MUMBAI — Kriti Sanon has made a foray into the world of fashion. The actress has collaborated with the Sachin Tendulkar-backed celebrity fashion company Universal Sportsbiz Pvt. Ltd. to launch Ms. Taken, a signature western wear line. The collection of sports, casual and semi-formal garments has categories including tops, tunics, dresses, trousers, jackets, denims and so on.

As usual, Ms. Taken is said to “epitomize the young, confident and independent Indian woman” who expresses her individuality and walks her own path. The brand was launched with an offbeat fashion walk showcasing the Fall-Winter 2016 collection with Sanon being the showstopper at Hotel Four Seasons Sept. 21.

Speaking on the occasion, Sanon said, “An Indian woman’s demeanor is often misconstrued when she expresses herself. Ms. Taken asserts the young woman’s aspirations and confidence. My aim is to provide affordable western wear attuned to our Indian sensibilities. Ms. Taken is also a reflection of my own sense of style and allows me to connect with people beyond my films. I am delighted to collaborate with Anjana (Reddy) and her team to bring to life our vision of launching a stylish range of clothing in India.”

Reddy, founder and CEO of Universal Sportsbiz, said: “The Ms. Taken collection embodies the progressive, carefree and graceful young Indian woman with its cuts, styles, silhouettes, fits and colors. Ms. Taken will help recreate a woman’s wardrobe for everyday as well as special occasions.”

For Sanon, just two films old, this is one more new horizon apart from doing new films with Sushant Singh Rajput (“Raabta”), Farhan Akhtar (Nikkhil Advani’s film), music videos, and an ad film with Aanand L. Rai and Tiger Shroff.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.