Pritam Music

Pritam has launched a first-of-its-kind talent pool for music in India.

MUMBAI—Music director Pritam Chakraborty’s, better known as Pritam, dream project JAM8 will compose and produce two songs for Shah Rukh Khan’s upcoming home production “Raees,” giving its launch a go.

Talking about the initiative, Pritam said, “An initiative like JAM8 has been my dream since years, and I am overwhelmed that this dream has been finally taking baby steps since the last few months. But now with Shah Rukh Khan giving his support so wholeheartedly, I could not have asked for a more auspicious beginning.”

Buzz has been doing the rounds that Khan has been deeply unhappy with the recent music of “Dear Zindagi” as well as “Raees,” and in such cases he gets in add-on songs. In “Chennai Express” it was Yo Yo Singh with “Lungi Dance,” in “Happy New Year” it was Dr. Zeus and in “Dear Zindagi” it was re-creations of “Ilaiyaraja.” And now in “Raees,” it is with the youngster composers mentored by Pritam.

A first-of-its-kind talent pool for music in India, JAM8, which is a music A&R (Artiste & Repertoire) venture, aims at nurturing and honing new talent in the music field under the mentorship and guidance from Pritam and give them a platform to showcase their work.

Earlier, talents from JAM (as JAM8 was previously called) made music for some events, a television show and the film “1920 London.”

Speaking to India West, Pritam said, “I had this plan long back, but could not execute it as I had no time and no one to manage it. Now, there is a team to do so, and I have some time to mentor them as I have limited assignments.”

“JAM8 is a platform for newcomer composers. We hunt for them from all corners and want to push their music into the mainstream, as the industry is open to multiple composers for a film now.”

A concept quite popular in the West, this is the first time that such a platform is being provided for musicians in India. 

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