Ranveer Singh

The Premier League Managing Director, Richard Masters (left) and Bollywood actor Ranveer Singh pose with the Premier League Trophy during a photocall to mark his appointment as a Premier League ambassador on Dec. 22 in London. (photo provided)

MUMBAI—In the latest instance of a star lending his bit to a sports organization or team, Ranveer Singh will take on an ambassadorial role for the Premier League. The star will help promote the League and its community initiatives in India. The Premier League has formed an official partnership with Singh, who is a passionate football fan and will help promote the League to fans in India and globally.

Singh is a lifelong supporter of Arsenal FC and closely follows Premier League action throughout the season. In this ambassadorial role, he will be working to support the League’s community initiatives across India, promote fan events and share his passion for the game.

This partnership builds on the League’s existing commitment to fans and the development of the game in India. The League recently hosted an international fan park in Bengaluru, which saw more than 20,000 Indian fans engage with clubs and activities.

The Premier League is committed to supporting the development of the game at both a grassroots and elite level in India and has been running the international community program Premier Skills since 2007. Premier Skills is a global coaching and referee development program that uses football as a tool to engage and develop the skills of young people. The program is run in partnership with the British Council, the Sports Authority of India (SAI) and the Indian Super League (ISL).

Since its inception a decade ago, Premier Skills projects have trained more than 1,000 local coaches and referees while reaching more than 78,000 young people in the country.

This partnership with Singh will also strengthen the relationship between the Premier League and the ISL, which was first formalized in 2014 when a cooperation agreement between the two was signed. This alliance has seen the two leagues exchange knowledge, strategic support and ideas around the development of the game at all levels. To celebrate the start of the partnership, Singh attended Arsenal v. Liverpool Dec. 22, before starring in the Premier League Kick-Off show, which is broadcast from Star Sports India Dec. 23.

Richard Masters, Premier League managing director, said: “Ranveer Singh is a passionate Premier League supporter, who connects with fans across India and the world. His knowledge of the game and commitment to its development and growth, both domestically and internationally, is what has led to the creation of this partnership. We look forward to working with Ranveer to encourage football fans in India to play, coach, referee and support the game.”

Singh said that it was an honor to take on this role. “I look forward to sharing my passion for football, and I hope that I can help develop and grow the fan base for the sport in India.”

Premier League fans in India can enjoy live matches on Star Sports Select and Hotstar. The League is home to some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities, and partners in the UK and across the world brings people together from all backgrounds, is a competition for everyone everywhere and is available to watch in 1 billion homes in 189 countries.

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