Vogue India seems to have a strong affection for the Kardashian and the Jenner clan, and fans can’t understand why.
In May 2017, the magazine chose Kendall Jenner as its cover star for its 10th anniversary issue, and readers took umbrage with the fact that an Indian talent wasn’t used for the same, and this time, too, Vogue is being criticized for its decision to cast Kim Kardashian as the cover model for the March 2018 issue of the magazine.
Ever since the reality star’s photos surfaced on the internet, many on social media are questioning why the publication chose a “Caucasian” model as opposed to a model or actress from India, or why didn’t it ever feature dark-skinned models?
A lot of readers took to Twitter to voice their displeasure about this “whitewashing.”
“I looked thru all the models being featured on vogue India since 2007 and there is NOT ONE dark skinned South Asian model. still baffles me how racist Indian entertainment industry is #VogueIndia,” wrote one.
Another reader with similar views wrote: “Why call it #VogueIndia if you're not gonna use Indian models for your cover. You can’t promote Indian models who ACTUALLY represent the culture but choose to further westernize an already Caucasian dominated industry. Stop this.”
Some readers suggested using other celebrities like Indian American actress Mindy Kaling (since her film, “A Wrinkle in Time” is about to release), or singer Rihanna, or the cast of “Black Panther” would have been an ideal choice.
One Twitter user while analyzing the situation wrote that though he wasn’t offended on seeing Kardashian on the cover, he was upset by the lack of Indian talent behind the scenes.
“I don’t mind kim on @VOGUEIndia cover but the problem is that the photographer, the clothes, the makeup artist, the hair stylist, none of them are Indian. It could have been an opportunity to showcase Indian talent to the world but…” he wrote.
Another vigilant fan tried jogging Vogue’s memory, while referencing an episode of “Keeping Up With The Kardashians” in 2012, where Kardashian told her family she thinks Indian food is “disgusting.”
“Remember when Kim Kardashian said she thought Indian food was ‘so disgusting’ a few years back on kuwtk & now she’s made it on the cover of #VogueIndia ahahaha,” the user wrote.
The “offensive” comment was met with criticism following which she addressed the issue on her blog.
“In NO way was my comment intended as an insult to the Indian people or their culture,” wrote the E! star, as reported by Us Weekly at the time. “This is just my personal taste. There are lots of food I don’t like… I hate cilantro and peppers, and there are definitely some Armenian foods that I personally find disgusting, but that doesn’t reflect my opinions on other Armenian people or my culture.”
Kardashian added, “My comment wasn’t intended to offend anybody. We all have our own opinions and tastes and I was simply expressing mine.”
As always, some chose the other side, and weren’t as offended.
“And this whole appropriating culture thing is getting out of hand,” one commentator wrote on Twitter. “Why can’t a non-Indian wear a lehenga? I’d hope my white friends would like to wear Indian clothes at my wedding one day.”
“I am a little confused. every single time a kardashian is on the cover of any magazine, y’all get so upset. why? I do not hear you complain when Cindy Crawford, Jen Aniston or Blake Lively are on the cover (I love them very much, this is not an attack),” wrote another.
Just to let India-West readers know, Indian celebrities like Deepika Padukone, Kareena Kapoor, Anushka Sharma, Alia Bhatt, Siddhartha Malhotra, Kriti Sanon, Hrithik Roshan, Sonam Kapoor, and Priyanka Chopra have graced the cover of the magazine in the past. And these new looks of Kardashian were styled by Indian stylist Anaita Shroff Adajania.