The video of Coldplay's track "Hymn For The Weekend" from their latest album "Head Full Of Dreams" is out. The video, shot in India, has Bollywood actress Sonam Kapoor making a brief appearance, and features Beyoncé as a Bollywood star.
Hours after its release, the video has come under fire for appropriation of Indian culture. The video portrays India as a sum of all the stereotypes that have been attached to the country for eons now - holi celebrations, temples, poor kids dancing on the street etc. And what could have been a contemporary take on new-age India turns into an age-old cliche.
Beyoncé, dressed in a traditional Indian ensemble, is used as a glamorous contrast.
"Hymn For The Weekend" is my favorite track from this album, and was excited that they were shooting the video in India. We had hoped that they would do something fresh by going beyond stereotypes and showing the world a different perspective on India.
Sonam, who appears rather briefly, dressed in an Indian attire, is excited to have had the opportunity to be a part of the video of one of the most popular contemporary rock bands in the world.
"A story to tell my grandkids! I was in a @Coldplay video! Woo hoo!#biggestfan," tweeted Sonam.
Watch "Hymn For The Weekend" video: