MUMBAI— Aapka Colors maintained its position among Hindi General Entertainment Channels. With new-age, experimental content being at the forefront, 2017 was a good journey for the channel as it has created a mark in the
industry with some landmark shows.
Aap Ka Colors launched “Dil Se Dil Tak,” highlighting the complex dynamics of a relationship. The story traces the lives of the much-in-love married couple, Parth (Sidharth Shukla) and Shorvori Bhanushali (Rashami Desai). Fate has something else planned for them as their lives get intertwined with Teni (Jasmin Bhasin) making way for unforeseen obstacles.
Strengthening its association with Rashami Sharma Production, Aap Ka Colors launched a show with an intriguing storyline and interesting characters, “Savitri Devi College and Hospital.” The story revolves around a young medical intern, Saachi Mishra, who strives to fulfill her mother’s dreams while furthering her hidden motives.
With Ekta Kapoor’s Balaji Telefilms, a tale of love and revenge portrayed against a backdrop of magic and mysticism made “Chandrakanta” a visual treat. After her family loses their kingdom to Queen Irawati, Chandrakanta grows up, unaware about her heritage until Prince Veerendra enters her life and from there on begins their larger-than-life saga.
In the weekend primetime slot, Aap Ka Colors launched “Mahakaali: Anth Hi Aarambh Hain,” tracing the epic story of goddess Parvati’s metamorphosis into Maa Kaali. If there is one goddess in our mythology who is feared and revered at the same time, it is Kaali, the ultimate destroyer of all negatives.
Shot against the backdrop of Shimla, “Ishq Mein Marjawan” is a love story between Deep Raichand (Arjun Bijlani) and Aarohi Kashyap (Aalisha Panwar), was built on a foundation of lies, treachery, and malevolence.
Putting the spotlight on bolder and edgier content, the channel launched a musical saga “Tu Aashiqui,” driven by altruistic and unconditional love. With Pankit’s (Jannat Zubair) life governed by her mother Anita’s (Gauri Pradhan) voracity and Ahaan (Ritvik Arora) being at his uncle Jayant’s (Rahil Azam) mercy, the show features among the top 5 shows on television.
Closing the year with a bang, Aap Ka Colors presented a tale of resilience and valor in “Laado – Veerpur Ki Mardaani,” the second chapter of the cult show “Na Aana Iss Des Laado.” The show traces the life of Ammaji (Meghana Malik) years after the closure of the first chapter, with her raising her granddaughters Anushka (Avika Gor) and Janvi (Palak Jain) far away from the land she called her own.
Aap Ka Colors also revolutionized Indian television with the launch of the first live singing-based reality show “Rising Star,” with an expert panel of Shankar Mahadevan, Diljit Dosanjh, and Monali Thakur. With live viewer engagement at its core, the futuristic interactive format had put the power of determining a contestant’s fate in the viewer’s hands. Bannet Dosanjh won millions of hearts with his magical voice and became India’s First “Rising Star.”
Taking live audience engagement to newer heights was the game changer “India Banega Manch” hosted by Krushna Abhishek and Mona Singh. Moving away from the confines of a studio and celebrity judges, the show empowered live on-ground audience to select talents, known here as “hunarbaaz” who could stun the crowd within five minutes of their performance. The show found its first winners in Latin dancers Amit Rajput and Sakshi Kurtarkar.
Redefining action again was the stunt-based reality “Khatron Ke Khiladi: Pain in Spain, which saw the return of Rohit Shetty, as host. Shantanu Maheshwari walked away as winner. As 14 celebrity contestants took on nerve-wracking stunts head-on, the death-defying acts took entertainment to an all-new level.
And yet again, the country was at a halt at 10.30 pm (IST) for the most loved reality show “Bigg Boss 11,” which had a new theme, “Padosi aa rahe hain Bajana Baraah (The neighbors are coming to fix you).” Highlighting this concept for the first time ever, a press conference was conducted at a residential complex in Oshiwara. This season too witnessed a mix of common man and celebrities from all walks of life and host Salman Khan mentoring the contestants. “Rasoi Ki Jung Mummyon Ke Sung” added to the varied offerings across genres, presenting a whole new take on cooking challenges. Hosted by Rithvik Dhanjani, this fun culinary game show combined cooking, competition, and family dynamics. The judge was celebrity chef Ranveer Brar.
“Aunty Boli Lagao Boli” was a show with a unique concept, letting viewers bid live for a new car from the comfort of their homes, via the Chasebid App or website www.chasebid.com. The person with the lowest unique bid will be the lucky winner.
The legendary concept that gathered mass acclaim the world over is all set for its television debut in the form of an animated series called “Baahubali: The Lost Legends.” The series features all-new original stories from filmmaker S.S. Rajamouli, debuted as an early morning weekend offering.
Along with some power packed entertainment, Aap Ka Colors expressed its generosity towards the society through the following collaborations – “WE! Women Empower,” an initiative by of and for the Girls and Women of India.
Closing the year on a good note, Aap Ka Colors continued to support the cause of Breast Cancer with the sixth edition of women’s only marathon – Pinkathon, founded by Milind Soman. Jennifer Winget, Avika Gor and Meera Deosthale joined this cause.
The channel bid adieu to diverse fiction offerings this year, like “Ek Shringaar...Swaabhimaan,” “Naagin 2,” “Thapki Pyaar Ki,” “Bhaag Bakool Bhaag” and “Dev: Most-wanted Detective or Most-wanted Criminal.”
Aap Ka Colors will continue to celebrate cinema with IIFA awards 2018 for viewers across 140 countries. In January, they have a new daily dose of laughter “Belan Waali Bahu,” a quirky family drama treated with humor. The channel is also launching the much-loved show with a new avatar and intriguing narrative in “Naagin 3.” Then there is the love story “Bepannaah,” while “Rising Star” will be back with a new edition.